Digital Marketing 101 for Entrepreneurs and Freelancers

Categories: Marketing & Sales
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About Course

This beginner-friendly course empowers entrepreneurs and freelancers with essential digital marketing skills to promote their businesses effectively online. Learn the fundamentals of online marketing channels, social media strategies, SEO basics, content marketing, and analytics to grow your brand and reach your ideal customers.

What Will You Learn?

  • Foundations and channels of digital marketing
  • Social media strategies tailored to your business
  • SEO basics to boost online visibility
  • Effective content creation and distribution
  • How to measure marketing performance and improve ROI

Course Content

Topic 3: Basics of Search Engine Optimization (SEO)

  • Lesson 1: How Search Engines Work
  • Lesson 2: On-Page SEO Techniques
  • Topic 3

Topic 4: Content Marketing Strategies

Topic 5: Measuring and Analyzing Marketing Performance

Topic 1: Introduction to Digital Marketing

Topic 2: Social Media Marketing Essentials